These days, sports is more a part of our lives than ever before. Especially in the United States, the culture of athletics and competition is as pervasive as any other. As a sports fan and occasional amateur athlete, I love it. But there’s one thing I can’t handle: sports multimedia giant— read Worldwide Leader in Sports — ESPN. Even still, I watch the Evil Empire’s various TV stations and visit its website day after day, not because I am drowning in self-loathing but because there is no other way to watch sports. Trust me, I’ve looked. Every time NASCAR gets a 15-minute feature on Sportscenter, every time I see Lil Wayne or Chris Brown debating sports on First Take (ESPN is so HIP!), every time I flip through ESPN, ESPN2, ESPNU and ESPNEWS and can’t find highlights— THE F#’$IN INNOVATION THAT MADE ESPN FAMOUS IN THE FIRST PLACE!! Too many analysts (celebrity or otherwise), too much tabloid material, not enough sports. But with nowhere else to turn, we continue to watch.
I can say it without hesitation— ESPN is the strongest monopoly in the United States. Unless you want to watch that nightly highlights show on Fox Sports… what’s it called again?